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2022 ALPFA Convention

Designed the branding and signage of the entire 50th anniversary ALPFA Convention; which included window clings, freestanding builds, screens and swag.

I was hired as the sole designer with the Association of Latino Professionals for America (ALPFA) in March 2022, 6 months before the event was to be held. I designed from scratch the entire look and feel of the convention, starting with the registration website (through Cvent), email communication and social media assets.

My designs did not just stay on the screen, I also was the only designer working to create the ALPFA Convention experience on-site. This included the creation of window and wall clings and freestanding builds (i.e. doorway arches), as well as a variety of ALPFA store and giveaway items. The keystone piece of this conventions site signage was a 40 foot long, 50 year timeline of ALPFA's history.

Power in Numbers




Percent Attendee Growth

(compared to last in-person convention)


Total Design Files

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