Most Powerful Latinas

Since 2017, ALPFA has been curating and releasing an annual list of the 50 most powerful Latinas in corporate America. In 2021, they expanded to include two new lists: Latinas to Watch and Rising Stars.

The goal of this rebrand was to elevate the Most Powerful Latina brand to properly reflect the elegance and exclusivity of the award.

To keep everything elegant, I went with a motif of flowers to root the brand. I stuck to three which were chosen for their meaning: gladiolus (strength), black tulip (power) and dahlias (dignity & elegance). The colors were chosen from pictures of those flowers.

The new brand launched in the fall of 2023 to precede the release of the 2023 Most Powerful Latina List in September.