ALPFA Rebrand

When ALPFA underwent a major website redesign led by an outside vendor, the organization realized its brand needed a refresh to align with the new digital aesthetic. I helped lead the effort to develop a versatile visual identity system that reflects ALPFA's values, community, commitment, and vision, while being adaptable for chapters and partners across the country. The new brand guidelines make it easier for everyone to create consistent, engaging materials that resonate with our diverse audience. By working together as a familia, we're building a brand that's both unified and deeply representative of who we are.