50th Anniversary ALPFA Convention

As the sole in-house designer for the Association of Latino Professionals for America (ALPFA), I led the branding and signage for ALPFA's milestone 50th Anniversary Convention. Starting just six months before the event, I built the entire visual identity from scratch, including the Cvent registration site, social media assets, and email communications. I then brought the brand to life onsite, designing everything from large-scale signage and window clings to swag and interactive installations. A highlight of the experience was a 40-foot historical timeline installation, celebrating ALPFA's 50 years of impact.