2025 Chapter Leadership Summit

For the 2025 ALPFA Chapter Leadership Summit (CLS), I refreshed the brand to reflect the summit's expanded format and an exciting new partnership with HA Comedy. The visual identity embraced a minimalist two-color palette, paired with a topographic map pattern and a retro-inspired camp badge to evoke themes of growth, journey, and team spirit. A custom bandanna giveaway reinforced the theme of unity and gave attendees a memorable keepsake. For the new Funny Business program, I developed a distinct sub-brand by incorporating ALPFA Red with HA Comedy's aesthetic, giving the comedy and personal development series a vibrant, recognizable identity within the larger event.