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2022 Latina Equal Pay Day

Client:

ALPFA

Year:

2022

In the final quarter of 2022, ALPFA launched its first Latina Equal Pay Day campaign.
In conjunction with ALFPA's marketing manager, Zuhaly Ramon, we created a 6-week campaign with the goal of building awareness around the impact the 2020 pandemic had on the Latina workforce, the realities of the pay disparity faced by this population and promote 5 events across the US.

This campaign launched Oct. 27, 2022 on ALPFA's Instagram and ended on Dec. 8th, 2022's Latina Equal Pay Day.

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